Festival Season Without the Fancy Dress

Festival dressing got strange somewhere around 2014. Crochet became compulsory. Flower crowns multiplied. Everyone looked like they'd raided a theatre costume department then rolled through a craft market. This year, try something else. The Row's Men's Summer 2026 collection is doing exactly what festival gear should: light fabrics, considered cuts, nothing that screams "I'm trying." Look 20 is the kind of linen situation that works in a field at 3pm and at dinner two days later. Look 5 gives you wide trousers that actually move when you do. Look 11 is a shirt you'll wear long after the wristband comes off. The Chloé pieces here aren't boho redux—they're something sharper. That minivestido capa has the lavallière tie and ruffles, sure, but the silhouette's clean enough to wear without looking like you're in character. The vestido largo fruncido does the same thing at midi length: organic silk muslin, covered buttons, a hemline that's layered without being precious. What all of this has in common is restraint. Fabrics that breathe. Shapes that don't need explanations. The kind of pieces that photograph well but don't exist just to be photographed. Festivals used to be about showing up in what you'd actually wear. Maybe we're circling back.